Rev Up Your B2B Marketing Engine
Generate the leads that sales wants, with the marketing tools you already have.
Rev Up Your B2B Marketing Engine
Generate the leads that sales wants, with the marketing tools you already have.
Hi! I'm Kelly Paszamant
Let’s boost your marketing engine together.
I’ve been lucky enough to hold a wide variety of B2B demand generation, marketing execution and management roles in companies large and small. What I do best is maximize the demand generation and marketing engine, elevating the leads sales wants to help companies grow.
To do this, I gravitate towards tracking results, data analysis and the process side of marketing. Data always tells a story, and I love deciphering that story to make decisions–whether it means improving and adjusting execution or adapting budget and strategy based on those results. I ask lots of questions to learn how companies tick and what’s important to them.
The results speak for themselves, including:
- Growing inbound/marketing-sourced pipeline by more than 150% YoY
- Improving MQL to sales opportunity conversion by 16% YoY
- Generating 80% of sales pipeline from marketing programs
- Successfully navigating teams through acquisition, parental leave, re-orgs and rapid growth
Learn more about my experience on LinkedIn.
